About Us

We're Mythili, Vejay, and Arul — and between us, we have four dogs. Lola, Shania, Bob and Kylie.

If you're a pet parent, you already know the feeling. You want to do everything right. The right food, the right supplements, the right routine. But when you start looking for products that actually focus on keeping your dog healthy, not just treating them when something goes wrong, you realise how little exists in India.

Most of what's out there is built around cure. We kept looking for brands built around prevention. Around wellness. Around helping dogs live better, not just longer.

We couldn't find what we were looking for. So we built it.

Much Petter is our answer to the gap we felt as pet parents. Science-backed, human-grade nutrition that gives your dog the quality of life they deserve. Every single day.

Our founders

Arul Oli Thangaraj

Chief Executive Officer

Arul has 20+ years experience in launching & establishing brands in FMCG industry with deep experience in Petfood & organic category. He has worked with big brands like Mars , Del Monte , Pedigree and also worked for start-ups like Pro Nature Organic & Flyberry Gourmet.

[LinkedIn ↗]

Mythili T D

Chief Marketing Officer
Mythili is the founder of MadMade, a digital marketing agency behind some of India's most recognised D2C brands. Ten years of building D2C brands taught her exactly what's missing in the Indian pet wellness market.

[LinkedIn ↗]

Vejay Anand S

Chief Innovation Officer

Vejay spent 30+ years building and leading consumer brands — including stints as CEO at Café Coffee Day, WROGN, and Ironhill. He's seen what it takes to bring a product from idea to institution. He's also living proof that consistent, preventative care works.

[LinkedIn ↗]